Adobe to buy Semrush for $1.9 billion, sending marketing platform's shares up 74%

Adobe said Semrush's search engine and marketing tools can help brands engage and grow customers, especially in the age of artificial intelligence.

Nov 20, 2025 - 06:45
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Adobe to buy Semrush for $1.9 billion, sending marketing platform's shares up 74%
Adobe said Semrush's search engine and marketing tools can help brands engage and grow customers, especially in the age of artificial intelligence.

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