AI, trade and $24 socks: Inside the inaugural SXSW in London

London Mayor Sadiq Khan opened the event and touted the U.K. capital as a key tech and investment hub, while also taking veiled swipes at U.S. trade policy.

Jun 3, 2025 - 16:02
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AI, trade and $24 socks: Inside the inaugural SXSW in London
London Mayor Sadiq Khan opened the event and touted the U.K. capital as a key tech and investment hub, while also taking veiled swipes at U.S. trade policy.

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