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Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot

Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users

TechnoHulkTechnoHulk
May 13, 2026 - 18:45
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Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot
Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users
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