Amazon faces 'leader's dilemma' — fight AI shopping bots or join them

Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.

Dec 24, 2025 - 17:42
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Amazon faces 'leader's dilemma' — fight AI shopping bots or join them
Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.

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