Amazon Introduces Generative AI Shopping Assistant Rufus, Available for Beta Testing
Amazon Rufus, a generative AI-powered shopping assistant, was unveiled last week. The tech giant has built its own large language model (LLM) to train the AI chatbot. Rufus can help users in answering queries, recommending what to buy, do product comparisons, and more. At present, Rufus is only available in beta to a small subset of Amazon mobile app users in the US.
Amazon Rufus, a generative AI-powered shopping assistant, was unveiled last week. The tech giant has built its own large language model (LLM) to train the AI chatbot. Rufus can help users in answering queries, recommending what to buy, do product comparisons, and more. At present, Rufus is only available in beta to a small subset of Amazon mobile app users in the US.
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