Apple Introduces App Store 'Win-Back Offers' Allowing Developers to Prompt Customers to Re-Subscribe

Apple has introduced 'win-back offers' as a new feature that enables developers to encourage former app users to resubscribe with discounted rates. These incentives aim to persuade previous users to renew their subscriptions at a lower cost.

Sep 12, 2024 - 14:02
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Apple Introduces App Store 'Win-Back Offers' Allowing Developers to Prompt Customers to Re-Subscribe
Apple has introduced 'win-back offers' as a new feature that enables developers to encourage former app users to resubscribe with discounted rates. These incentives aim to persuade previous users to renew their subscriptions at a lower cost.

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