Apple's R&D investments top 10% of sales as AI race creates 'sense of urgency'

Apple’s R&D spending has crossed 10% of revenue for the first time in at least 30 years, and increased twice as fast as sales in the latest quarter.

May 6, 2026 - 17:42
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Apple's R&D investments top 10% of sales as AI race creates 'sense of urgency'
Apple’s R&D spending has crossed 10% of revenue for the first time in at least 30 years, and increased twice as fast as sales in the latest quarter.

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