Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick

Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.

Feb 5, 2026 - 15:07
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Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.

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