Indian Smartphone Buyers Prioritise Durability, Long-Term Reliability Over Specifications, Study Finds
Smartphone buyers may no longer be prioritising flashy specifications or aggressive launch pricing while purchasing their next device. According to a new study, three factors have emerged: durability, reliability, and affordability, which are increasingly influencing purchasing decisions and long-term brand loyalty. The study suggests that Indian consumers are placing...
Smartphone buyers may no longer be prioritising flashy specifications or aggressive launch pricing while purchasing their next device. According to a new study, three factors have emerged: durability, reliability, and affordability, which are increasingly influencing purchasing decisions and long-term brand loyalty. The study suggests that Indian consumers are placing...
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