Instacart ends AI-driven pricing tests that pushed up costs for some shoppers

A study earlier this month showed that Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store.

Dec 22, 2025 - 22:07
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Instacart ends AI-driven pricing tests that pushed up costs for some shoppers
A study earlier this month showed that Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store.

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