Instagram Chief Says App Has Feared TikTok Threat for Years

As Instagram has evolved to compete with TikTok with more video entertainment, so has the reason people come to the platform, platform’s chief Adam Mosseri told a federal court in Washington during the US antitrust trial against Meta. Only one in six posts to Instagram’s Stories feature are now from people engaging with their friends and family, he said.

May 9, 2025 - 13:09
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Instagram Chief Says App Has Feared TikTok Threat for Years
As Instagram has evolved to compete with TikTok with more video entertainment, so has the reason people come to the platform, platform’s chief Adam Mosseri told a federal court in Washington during the US antitrust trial against Meta. Only one in six posts to Instagram’s Stories feature are now from people engaging with their friends and family, he said.

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