Instagram Reels Viewership Surpasses TV in India, Meta Report Claims
Meta said Instagram Reels has become India’s top short-video viewing platform on Thursday, citing results from a user survey conducted to mark the fifth anniversary of the launch of the Reels tab in the country. The company claimed Indian users prefer Reels over rivals and that short-video consumption now surpasses traditional TV and OTT platforms in viewing frequen...
Meta said Instagram Reels has become India’s top short-video viewing platform on Thursday, citing results from a user survey conducted to mark the fifth anniversary of the launch of the Reels tab in the country. The company claimed Indian users prefer Reels over rivals and that short-video consumption now surpasses traditional TV and OTT platforms in viewing frequen...
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