Instagram Testing 'Flipside' Feature to Let Users Add an Alternative Account to Existing Profile

Instagram is bringing a new feature called Flipside to make the app feel more private. Instagram Head Adam Mosseri says the feature is currently in a testing phase. The Flipside would allow users to create a secondary photo grid that only designated friends will be able to see.

Feb 16, 2026 - 13:38
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Instagram is bringing a new feature called Flipside to make the app feel more private. Instagram Head Adam Mosseri says the feature is currently in a testing phase. The Flipside would allow users to create a secondary photo grid that only designated friends will be able to see.

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