Instagram Will Prioritise Short-Form Content Over Long Videos to Help Users Explore Their Interests, Says Adam Mosseri

Instagram – Meta Platforms’ photo and video-sharing social media app – will focus on short-form content rather than long videos, according to Adam Mosseri, head of the company. It is part of the company’s “core identity” of connecting people with friends, while also helping them explore their interests.

Jul 18, 2024 - 17:46
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Instagram Will Prioritise Short-Form Content Over Long Videos to Help Users Explore Their Interests, Says Adam Mosseri
Instagram – Meta Platforms’ photo and video-sharing social media app – will focus on short-form content rather than long videos, according to Adam Mosseri, head of the company. It is part of the company’s “core identity” of connecting people with friends, while also helping them explore their interests.

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