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Most of Instagram's ads ran on Reels in 2025, data shows

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to Sensor Tower.

TechnoHulkTechnoHulk
Jan 20, 2026 - 17:44
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Most of Instagram's ads ran on Reels in 2025, data shows
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to Sensor Tower.
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