Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO

In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.

Apr 1, 2025 - 13:22
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Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO
In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.

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