Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games

Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if we’re of service to...

Apr 29, 2026 - 12:23
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Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if we’re of service to...

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